Saturday, July 4, 2009

Interactive Ads should be always come with Creativity

Influence by my previous study, multimedia design, I often roll over or even click though display (interactive banner) advertising. I will expect some of the advertising can show some creative idea and give surprise to me. Although there is research shown this kind of display advertising has the least effect on generating direct sales. The performance on brand awareness is the most significant. So what are the main factors influencing campaign performance in interactive advertising? Atlas suggests that Ads creativity, media placement, offer and incentive are.


Coca-Cola is one the companies that make me associate with online interactive advertising creativity. They will use integrated marketing tools in every new products or seasonal campaigns. TVC, print ads, outdoor ads, spokesperson, and internet marketing are integrating to maximize the performance. From cartoon character “Qoo” to latest spokesperson Joey Yung are appeared in interactive advertising in Hong Kong.



Coca-Cola interactive advertising


click image to see the ad




One of the Coca-Cola display ads found on bannerblog.com.au that placed on Yahoo (http://kr.yahoo.com/) in South Korea is creative. It fulfills part of Ogilvy article suggested on Internet advertising creative tips. Start with brand awareness to capture audiences’ attention, increased the reach, then entice people to interactive / play with it. And trigger emotional bonds between Coca-Cola and the audiences with rich media animation. Bring out “Open Happiness with Coke Phone, Open and share it with your friends!” message. Finally increase the click through rate to target site Coke PLAY.


Post by Alvin Chan

Student No.: 08827661SAlvin Chan

3 comments:

  1. Frankly speaking, most people just don't want ads to pop up until they are really interesting enough to catch their mind. Imagine yourself doing a task and all of a sudden your screen get filled with an unwanted and unrelated ads. You'd hate it right. Advertising companies have been doing their best to make ads seem more relevant and interesting.

    Buy Pinterest Followers

    ReplyDelete
  2. Advertising plays important part in your product sales and creative plays big role in good advertisement, your ad should be creative & attractive at the same time.
    pricing guns

    ReplyDelete
  3. Do you understand there is a 12 word phrase you can communicate to your crush... that will induce deep emotions of love and instinctual attraction for you deep within his heart?

    Because deep inside these 12 words is a "secret signal" that fuels a man's impulse to love, admire and protect you with his entire heart...

    =====> 12 Words Will Fuel A Man's Desire Impulse

    This impulse is so built-in to a man's genetics that it will drive him to work harder than before to do his best at looking after your relationship.

    Matter-of-fact, triggering this dominant impulse is so mandatory to achieving the best ever relationship with your man that the second you send your man a "Secret Signal"...

    ...You'll immediately notice him expose his heart and mind to you in a way he haven't expressed before and he'll see you as the one and only woman in the universe who has ever truly interested him.

    ReplyDelete