Saturday, July 4, 2009

new media age Effectiveness Awards

new media age Effectiveness Awardsnew media age Effectiveness Awards(NMA Awards) is called Interactive Marketing and Advertising Awards before 2009. The major aims of the awards are to promote use of new media in UK and demonstrate the power of online and digital media to the wider business world.

There are three groups of categories, business, marketing and platform, within the awards that the businesses or organizations can enter. The business and marketing category are classified according to their business fields and target audiences. What I want to talk in detail is platform category. Participates must be able to demonstrate the most imaginative, innovative and successful use of the particular interactive medium, using the unique qualities of those medium to maximum effect. The awards in this group include the Best use of Affiliate Marketing, Email, Search, Video, Viral Marketing, Social Media, Mobile and Web.
new media age Effectiveness Awards

Therefore, the formats of interactive ads are not limited to banner ad, sponsorship or pop-up. For example, the totaljobs.com hot the Best use of Search as they are good at keywords management. Job seekers can find out their target more easily and the cost per click can also be decreased.
 totaljobs.com

Also, the winner of 2009 Best use of Affiliate Marketing, Crimbobingo, provides a platform for people to create online communities and playing online game. It encourages more people to be members and increases the traffic to merchants, ultimately increases the sales. Hence, the current trend of interactive advertising may be towards using multi-platforms. Interactive advertising not only produce the “interaction” between senders' ads and receivers, but also the “interaction” between different interactive platforms.
 totaljobs.com

Post by Edgar Chan
Student No.: 08822167S
Edgar Chan

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