Influence by my previous study, multimedia design, I often roll over or even click though display (interactive banner) advertising. I will expect some of the advertising can show some creative idea and give surprise to me. Although there is research shown this kind of display advertising has the least effect on generating direct sales. The performance on brand awareness is the most significant. So what are the main factors influencing campaign performance in interactive advertising? Atlas suggests that Ads creativity, media placement, offer and incentive are.
Coca-Cola is one the companies that make me associate with online interactive advertising creativity. They will use integrated marketing tools in every new products or seasonal campaigns. TVC, print ads, outdoor ads, spokesperson, and internet marketing are integrating to maximize the performance. From cartoon character “Qoo” to latest spokesperson Joey Yung are appeared in interactive advertising in
click image to see the ad
One of the Coca-Cola display ads found on bannerblog.com.au that placed on Yahoo (http://kr.yahoo.com/) in
Post by Alvin Chan